The 49ers cheerleaders are outside on the EA lawn dancing and jiggling. Yosemite Sam mascot is doing the roger rabbit and just now did a headspin (!) I believe this is all in celebration of Madden 06.
Last launch before this was Battlefield 2. For that one they had an actual Army combat copter land on the great lawn. Have you ever stood near one of those things when the blades are at full speed? The wind force is incredible; it's deafeningly loud and you can barely stand up straight.
This place is weird.